We will fill the gap and give your new hire a great place to start.
Creating a vast library of content is time consuming but your new hire will thank you for giving them ground to stand on. After all, what if one piece of successful content could be repurposed and multiplied into another format?
We can take your video, byline, blog, or more and give it a new life. Sometimes more is simply more.
Understanding the competitive market is a big task, but it can set your new hire off on the right foot. Wouldn't it be nice to get the full picture? We can do a deep dive and give insight into tactics that may have been overlooked. Sometimes a broader view can create a whole new perspective.
Whether you are a global organization or a start-up, content can be a challenge, especially if short-staffed. Your new hire will be happy to have up-to-date content. It will help them tell your story. Do you need to create blog content, a byline for media pitching, or a case study? We can take the information you give us and create your content. Whether you need to start from scratch or just add to your current content library, sometimes there is no better time than the present to give it a go.
No matter the content, from website to blog copy, there must be a strategy behind the words so that your new hire has the best chance to target your audience. Do you know what your customers are searching for? Do you know how you currently rank? We can show the best keywords to use in your content. Sometimes a keyword strategy can make the difference between just being words and being a marketing tool to help the sales team build leads.
SEO Website Audit
A website's performance can be complicated. What if there was a targeted list of ways to increase its potential? We will review your site and do just that, while identifying the strengths and weaknesses to get things back on track. Wouldn’t it be great if your new hire knew exactly what was making your site underperform so that they could make the changes to get you more traffic? Sometimes knowing is half the battle.
Media pitching is a skill all on its own. The more you can set your thought leaders up as industry experts, the more your new hire will have to share throughout their marketing channels once on-board. Are you looking to give comment on industry-related topics? We can review HARO opportunities and pitch your experts for comment. Though nothing is guaranteed when it comes to earned media, sometimes you have to be seen to be seen.
*NOTE: If you have a seat to Cision, we can also pitch to other media experts using your tool (additional pitching charge).
Social Media Audit
The social media presence is a critical component for any organization. Wouldn't your new hire be excited to get an analysis of your social channels, including growth, engagement, and an understanding of what has worked well and what hasn't? We will not only take a look across channels, but we will give recommendations for improvement. Sometimes information can take you in an unexpected and beneficial direction for growth.